The Visionaries Behind Production City

The Genesis of Production City

Production City, an ambitious project dedicated to revolutionising the world of film and television production, is the culmination of a talented core team's collaborative efforts and diverse expertise. Spanning numerous fields, including entertainment, technology, design, and entrepreneurship, the collective experience and vision of the team behind Production City have shaped it to become a global leader in screen and stage storytelling.

Troy Kelly, Matthew Compton, and Daniel Walton form the core team, combining distinct skill sets and unique perspectives to bring the ground-breaking Production City project to life. Their shared passion for creativity, innovation, and pushing the envelope in their respective fields defines the very essence of Production City.

Delve into the background, experiences, and contributions of the team members, exploring the rich tapestry of knowledge, skill, and passion that forged the Production City project. We will also journey through the past projects and experiences of the core team that have informed and shaped the development of Production City, providing insight into the vision and collaborative nature of this one-of-a-kind endeavour.

Meet the Visionaries

The core team behind Production City brings a wealth of talent, experience, and dedication to the project. As we introduce each member, we gain a profound understanding of the passion and expertise driving Production City's mission to revolutionise the screen and stage storytelling world.

Troy Kelly - Chief Creative Technologist at Aperim

Troy is a creative powerhouse with extensive experience in entertainment, technology, infrastructure, and machine learning. As Chief Creative Technologist at Aperim, he marshals his diverse skillset to develop innovative solutions and steer the company's technological vision.

From managing theatre productions to building data centres and designing pioneering machine learning projects aimed at understanding neurodegeneration, Troy's unique qualifications enable him to contribute significantly to various sectors. For example, his leadership in designing and delivering the LED Volume Stage at the Australian Film Television and Radio School (AFTRS) underscores his ability to integrate technology within the entertainment world.

Troy's achievements in live events, technology integration, and machine learning make him integral to Production City's mission to redefine storytelling. In addition, his experience in Silicon Valley and his long history of work on major infrastructure-heavy projects are invaluable to a project like Production City.

Matthew Compton - Managing Director of Aperim and Entrepreneur in Residence at the University of Western Sydney

Matthew Compton brings a strong background in entertainment, digital media campaigns, entrepreneurship, and venture capital to the project. As the Managing Director of Aperim and Entrepreneur in Residence at the University of Western Sydney, his international business, leadership, and enterprise qualifications provide a solid foundation for managing and driving the Production City vision.

With experience in broadcast venue operations, artist management, and digital media campaign design for small-to-medium enterprises, Matthew has collaborated with renowned Australian entrepreneurs. His notable experiences include supporting operations at the world's first media-agnostic broadcast facility in Kings Cross, Sydney, and in a hotel design project. His involvement with "Really", the early neurodegeneration detection tool, further showcases his enterprise skills.

As a member of the Australian Institute of Company Directors (MAICD), Matthew is crucial in ensuring ethical conduct, professional standards, and good governance in Aperim, the projects it delivers, and the broader business community.

Daniel Walton - Creative Director at Aperim

Daniel Walton is an exceptionally talented designer and the Creative Director at Aperim. His accomplishments in design, branding, and experience design effortlessly blend aesthetics and functionality to capture a powerful narrative. Daniel's influence is evident in various projects, including greenfield branding, corporate rebranding, and the design of the Theatre and Production Studio campus.

Daniel's unique ability to apply design fundamentals across multiple domains has led to several successful projects, such as his collaboration on the world's first broadcast theatre and his work on an interactive hotel design project. In addition, his attention to detail and efficiency in resource, time, and documentation management has continually contributed to the success of numerous projects.

As the Creative Director, Daniel continues to push the boundaries of design at Aperim. He is instrumental in shaping the Production City project's visual direction and structure.

The Work That Paved the Way

As we explore the past projects and experiences that have led the core team to create the ground-breaking Production City project, it becomes clear that each member has a rich and diverse background that directly contributes to the innovations and values embodied within Production City.

Troy Kelly's Previous Projects

Troy's journey began in production at the Tivoli Theatre in Brisbane, eventually leading to work in network television, theatrical touring and a wide range of technology-first productions. In parallel with his entertainment pursuits, Troy has built a career in pure technology plays, from his Silicon Valley startup experience to his most recent work in Machine Learning.

A highlight of Troy's career includes designing and delivering the world's first media-agnostic broadcast facility in Kings Cross. This state-of-the-art space set new standards for media-agnostic broadcast facilities across the globe. In addition, Troy has been involved in music data industry startups, utilising emerging technology to advance how data analysis is carried out within the music industry.

Troy's expertise in design, technology, and storytelling culminated in creating the world's first broadcast theatre—a unique fusion of screen and stage that showcases his commitment to breaking boundaries and redefining the future of entertainment.

Matthew Compton's Previous Projects

Matthew has been involved in various high-profile projects throughout his career. One significant undertaking is his role in supporting the operations of the world's first media-agnostic broadcast facility in Kings Cross, Sydney. In this project, Matthew handled day-to-day operations and liaised with illustrious music and entertainment celebrities.

Matthew's experience in Silicon Valley, collaborating with Troy and Daniel on the "Really" project, is another crucial step in his professional journey. This venture into Machine Learning showcased Matthew's ability to navigate the competitive landscape of startups and venture capitalists.

Daniel Walton's Previous Projects

Daniel's portfolio showcases a vast range of innovative projects. He has worked on greenfield branding projects for Australian telecommunications startups, carefully crafting comprehensive branding packages for these burgeoning enterprises from the ground up.

His talent for corporate rebranding is evident through his collaborations with Australian startups in the USA and Singapore, assuring their visual identity and messaging successfully evolve as the companies grow and pivot.

Daniel's vision for the Theatre and Production Studio campus design for Production City is a testament to his design prowess and understanding of the synergistic relationship between screen and stage storytelling.

The Future of Production City

As the ambitious Production City project comes to life around the globe, the core team's expertise and vision will play a vital role in shaping its trajectory and success. By supporting creators, performers, and industry professionals in advancing the art of storytelling, Production City will undoubtedly transform the future of screen and stage production.

The diverse backgrounds and achievements of Troy, Matthew, and Daniel will serve as a robust foundation for the project, fostering an environment where creative innovation and cutting-edge technology flourish. By weaving their unique experiences and insights into the fabric of Production City, the team is poised to redefine the boundaries of traditional narrative experiences for the next generation of filmmakers and theatre professionals.

As they continue to shepherd the project, they will enable the growth and adoption of ground-breaking technologies, such as Virtual Production, across a broad spectrum of creative professionals. By investing in developing state-of-the-art facilities and fostering commitment to ongoing education and collaboration, the Production City team upholds the project's mission of unifying the future of screen and stage storytelling.

Together, Troy, Matthew, and Daniel are champions of progression, pushing the limits of what is possible in screen and stage storytelling. Their collective vision for Production City is a testament to their relentless pursuit of innovation, paving the way for an unparalleled entertainment experience that will captivate the hearts and minds of audiences worldwide.